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HUGO Watches speak the language of self-expression fluently. They are about individual accents that reflect wearers’ uniqueness, losing nothing in translation. Opportunities replace rules in designs with attitude for wearers to match. Originality is the common denominator of a broad spectrum of eye-catching designs with some teasing twists. These timepieces are the ideal accomplices for up-to-the-minute lifestyles where comfort zones rarely appear on the map. Personality is not negotiable. The HUGO brand has developed the #SMASH watch for men and the #MELLOW watch for women - two watches that balance minimalism and versatility.