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The LACOSTE legend was born in 1933, when the tennis champion René Lacoste revolutionized men’s fashion, creating what has now become the iconic LACOSTE L.12.12 polo shirt.
More than 75 years after its inception, LACOSTE has grown into a “lifestyle” brand – one which remains faithful to its sporting roots and core values of authenticity and elegance, while offering a range of apparel and fashion accessories.
Designed for everyday wear, Lacoste watches for men and women are imbued with a timeless yet contemporary flair inspired by their authentic sports roots and the well-known elegance of brand founder René Lacoste.